Img source: CSO.com

MSP, managed service providers, are becoming increasingly important in successfully running a business. Managed service providers are companies that offer IT services to other companies. But with so many MSPs out there, there is a real risk of people branding them as a commodity. To escape the stigma, MSPs market, and brand themselves as being security-first IT providers. This way they differentiate themselves from the rest of the industry, by marketing their services as IT security.

IT security is very important in today’s age of technological advancements. It is precisely the point why security minded MSPs are so highly sought after.
According to statistics from the National Cyber Security Alliance, more than 50% of global SMBs have experienced a cyber attack, more than 70% of cyber attacks are aimed at small businesses, and more than 60% of SMBs go under after six months of being cyber attacked.

Img source: themandarin.com.au

Those statistics alone would tell you that cybercriminals don’t target large companies that often, but rather the smaller and medium ones. It is precisely why security minded MSPs are in high demand.
But how do you run an effective, security-minded MSP? Stick around as we’re going to give you a few tips.

1. Implementing a Multi-Factor Authentication Solution

As much as 80% of successful hacker attacks are due to the leverage of stolen or weak passwords. It goes without saying that each business that handles company accounts must have a strong and strict password policy to prevent the stealing of weak passwords. But one way your MSP can stand out from the rest of the competition is by employing a Multi-Factor Authentication Solution in your authentication routine. By offering an MFA to other businesses, you can successfully stand out from the rest of the competition due to the benefits it gives to your clients, according to highly successful MSP Techsperts.

Img source: siemens.com

2. Design a Marketable Security Stack

Nowadays, the reliance on a single firewall perimeter is completely susceptible to failure. That’s why you need to design a security stack that will encompass a multi-layer security strategy. You can design a marketable security stack that will house email security, web filtering, sandboxing, and endpoint protection. But that’s not all and you can even add further protection such as whitelisting and IPS network analysis.

3. Cloud-Based DNS Filtering

As security minded MSP, your job is to keep your clients safe. It goes without saying that a firewall provides perimeter security for your clients but the most they are exposed to cyber attacks is while on the internet. You can further add protection to your security strategy by employing cloud-based DNS filtering. Cloud-based DNS filtering allows your clients to use their devices both on and off premises safely by providing them 360-degree coverage. As the technology is cloud-based, there are no hardware or software client applications involved.

Img source: continuinged.uml.edu

4. Keep Up to Date With the Latest Tech

One way to run a successful and effective MSP is to stay on top of the latest news surrounding cybersecurity. Implementing new technology always gives MSPs a boost in a way that they offer something the others don’t. Every security minded MSP must keep up to date with the latest cybersecurity news and tech if they want to differentiate from the rest.

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