The rise of “Green Consumerism” reflects a shifting attitude towards energy consumption and environment-friendly initiatives. Cleaner food, recycling, renewable energy and more are all expanding as global objectives make sweeping changes.
But what about the very thing you’re staring at right now? That’s right, what about websites?
The global green wave has reached web hosting.
Green web hosting is a greener, more environmentally friendly way to host websites.
This means providing high-quality services at a lower carbon footprint.
It’s still relatively new, but eco-friendly web hosting is already increasing in great numbers thanks to solar power, wind, water, biogas, and other green technologies.
Going green is changing the behavior of both businesses and consumers. Just how other green ambitions benefit the planet’s future, switching to green hosting can directly benefit your business, too.
Let’s take a look at some key benefits.
The Advantages of Green Web Hosting
What’s Good for The Planet is Good for You?
The most beneficial aspect of green web hosting is the positive impact it has on the environment around you.
The more data centers that participate in green conversions, the less expensive the technology becomes. When scaled, green power can run servers at a level that most end-users can’t tell what’s different anymore.
There are still way more web hosts that don’t run on green technology, but if you don’t mind the lack of competition at the moment, then green hosting may be right for you.
Think about it. If it’s better for the environment with no noticeable difference, why not go green?
Successful companies know the importance of maintaining a positive reputation.
Another vital benefit of using green hosting is you immediately improve your company reputation. Adding green hosting credentials to your portfolio sets you apart from competitors that can’t make the jump yet.
These days, millennial customers tend to prefer forward-thinking organizations because who doesn’t want to be part of history in the making?
You may be surprised at how far you take something once it gets easier. Companies like Green Geeks — a green hosting company — meticulously recycle waste in their offices now.
Once you start, motivation to do more than you initially planned happens naturally.
It’s also free press for your website or company. People can recommend your website over others because it’s green.
Don’t underestimate an effective marketing campaign that hypes your new green lifestyle!
Going Green Saves You Some Green
Not only does green hosting provide cost-effective benefits, but it’s also more affordable, too. Yes, you can save money by going green. Green hosting plans aren’t only designed to reduce emissions, they can also reduce server usage costs.
This is because renewable sources of energy save tons of money in the long run for web hosts. These savings carry over to customers looking for cheaper web hosting services.
Don’t forget about nonprofit organizations (NGOs) and environmental bodies that grant incentives for green alterations.
NGOs that take notice of your changes sometimes share the transition costs if they’re too high. This is great news for startups that need to keep as much cash as they can when they’ve just started building their team.
Whether you’re an entrepreneur, blogger, webmaster or anyone that uses the web, it’s important to consider your consumption of energy. Every kilowatt-hour of power used has a direct impact on the world.
If enough people share the many benefits that come with going green, data centers can gain more traction — especially cloud computing since some cloud data centers already use natural resources.
The more streamlined green technology becomes, the more efficient data consumption is, which advances computing technology that ultimately benefits the power and speed of the internet.
So get out there and brag about how much money you’re saving to traditional web host users stuck in the past!