According to a 2019 survey, CPG online sales hit $56.6 billion. This accounted for 11 percent of CPG retail sales. The same study revealed that online CPG sales grew by 64 percent in 2018. There is no doubt that the CPG industry has exceptionally grown in the past couple of years, and the rate of online CPG sales growth is expected to continue for years to come. This underpins the importance of taking your CPG business to the online marketplace.
So, what are the benefits of hiring a CPG digital agency for your eCommerce site?
You get more than just a CPG marketing expertise
By hiring a professional CPG digital agency, you are getting more than just an online marketing guru. By teaming up with a professional CPG digital marketing agency, you will be working with the best marketing talent, with proven strategies, and great technology. This will allow you to synchronize the end-to-end client experience, and interact with every stage of the buying cycle with agile, accurate, and timely marketing campaigns. To seek out an agency like that, try Digitawise perhaps.
Truth is, the marketing landscape is changing, and marketers need to master new strategies to keep up with this change. A professional agency will help you bridge this gap by bringing along a team of diverse people that have the relevant experience. A professional agency will grant you access a versatile team with proven backgrounds in marketing, business strategy, communications, content creation, web development, and SEO. This will allow you to put forth a multidisciplinary marketing campaign that suits your business needs.
You get to nimble and manage costs
Hiring a CPG digital agency is less costly than keeping a full-time marketing department. You get the services of an entire team of experienced CPG marketing experts at a cheaper cost compared to having an in-house department.
Outsourcing marketing is quite common among startups as well as small businesses. This practice is specifically ideal for product-based enterprises like those in the CPG industry. It is great since putting together a marketing team with the same level of experience and talents as the ones working with the agency can cost well over six figures per annum, a price that most small enterprises struggle to afford. And not only does hiring an agency to save you money in salaries and overhead, but it can also save you money in direct purchase on marketing tools like media buys, printing, and advertising. By leveraging their suppliers, a great CPG marketing agency can save your business up to 30 percent off the marketing budget.
Access to the latest marketing technology
The truth is marketing technology can be very costly when you add up everything that goes into a marketing and sales stack (often referred to as MARTECH). This cost can be anything from $500 to $10,000 in any given month. Most marketing departments, especially in small enterprises, tend to befall short of the latest technologies. Some have a mixed assortment of unprofitable marketing technologies. With over 7,000 marketing technologies out there, how do you know the right ones for your CPG business?
The right CPG marketing agency will help you identify the right technologies. This will in return boost efficiency, productivity, and performance. A performance-driven agency will give you access to premium technologies and accurate analytical data reports. This will help you make smart decisions and realize the desired results for your CPG business.
Improve your staff’s efficiency
Some businesses try to get around by assigning various marketing tasks like social media management, content creation, and SEO to in-house staff. However, tasking existing employees (who may or may not be skilled in the areas) with various marketing components can increase the possibility of burnout, costly mistakes, and low productivity in the long-run. Additionally, such a marketing campaign may lack consistency and efficiency. By contracting SPG marketing experts, you will be able to maintain important momentum with crucial projects — they will never drop the priority list or abandon the campaign halfway. By hiring a marketing agency, you will have the peace of mind knowing that you are partnering with a dedicated team of experts.
No need for training
Sourcing, hiring, training, and supporting a marketing department can be very costly. And as the marketing team gains more skills and industry experience, most tend to move on in pursuit of greener pastures. It is also important to note that there are not so many CPG digital marketing experts out there. Thus, marketing experts are in very high demand, making them costly to hire. High turnover rates have negative effects on businesses since it calls for sourcing and training of new staff.
A performance-focused CPG digital marketing agency will provide you with a unique and holistic marketing approach. This will allow you to launch an effective multi-disciplinary campaign with a “highly qualified” agency. You do not have to train your team on the best marketing approach to adapt for your CPG business.
It is easy to scale up your marketing efforts
As the economy tightens, businesses tend to cut operating costs. Marketing is often one of the most affected components because it is considered a “discretionary” expense. This is usually a huge mistake. Truth is, both reducing or increasing the marketing budget can be expensive. In the short-term, there is a cost associated with reducing or eliminating marketing activities. In the long-term, there is a cost associated with attrition, staffing, and training.
A marketing agency has multi-functional professionals whose sole goal is to help you promote your products in the online marketplace and grow your bottom line.
There is no doubt that you can boost your leads and sales by working with a professional CPG digital marketing agency. Whether you are running a start-up or a multi-national business, the right CPG marketing agency can help you identify the right marketing technologies and grow your business online. Most importantly, the right agency will focus on your marketing goals while freeing you to pay attention to what is important – growing your business. All you have to do is find and hire the right CPG digital agency for your eCommerce site.