6 Ranking Factor and Tools to Promote Your Website – 2020 Guide

Source: searchenginejournal.com

Are you looking to start a new website business? Are you perhaps looking to elevate your current business to new heights by giving it something it has always lacked? Well, you are in luck today dear reader because you have landed yourself in just the right place! Today, right here in this article, we are going to help you in getting complete information about the ranking factors that you should consider while developing a website for your business.

Furthermore, you will become familiarized with the necessary search engine optimization protocols that you should know about if you want to promote the website and want to rank it among the top shelves of the search engine. We will like you to read this article guide carefully and in full detail in order to get the hang of the basic and most important concepts of website development and promotion. There is no better way to promote your website than by doing this, which is why such a topic is important for anyone who wants to effectively use the internet for expanding their business.

Before we start, you should know that there are hundreds and thousands of websites that are being developed and launched on a daily basis. Since all of them are also striving for the top positions of the search engines, the competition is harsh and heavy. However, if you follow the tips that we will give you today and consider the factors that we stated below, then you can easily beat the already established websites with hard work, patience and dedication, and come out on top as one of the best examples of your respective field or branch.

What Are the Important Search Engine Optimization Factors?

Source: medium.com

Without any further ado, here we have gathered the top factors that you must consider while developing and working on your website. By the end of the article, you will hardly be able to wait to promote it!

1. Secure Your Website!

Now, the first and the most important thing while developing and launching a website should be the security and the accessibility of the website. Right from the start, we must tell you that in case that you do not have an SSL certificate on your website and if your website does not have secure personal information data of the web users, then you can simply drop the idea of getting to the top right here and now! In order to have the trust of your users and to protect your information and the website in general, you have to get a certificate that ensures that your website is secure for all users to access, navigate, and use freely!

2. Page Speed!

Source: ahrefs.com

Regarding the user experience once they open your website, the most notable thing is the speed at which everything opens, closes, and shifts. The page speed of your site is yet another important factor that you have to consider if you want to get to the top, since according to some recent reports the websites that take more than two seconds to open up are most often simply avoided by the users. An average user does not waste time on that particular website for sure since there are probably websites out there than open up pages much more quickly! Therefore, in order to promote your website, you should work and develop your web pages in such a way that they take the absolute minimum amount of time to open up!

3. Mobile-Friendly Apps!

What can we tell you, you are after all living in the age of information and technology where everyone carries a powerful little computer in their pocket at all times. Since you are a part of the 21st century, you should already be familiar with the fact that almost 70% of web searches today are being made on mobile phones and tablets. It is for his very reason that we highly urge you to make your website extremely mobile-friendly and widely accessible through a whole range of mobile devices and tablets, no matter their manufacturer and the OS they run. If your website is not mobile-friendly then you are simply getting down on the ranks for sure!

4. Optimized and Unique Content!

Source: caterease.com

Here we have a very important factor for the content you share and create, which mostly includes the use of tools that help you check for plagiarism! You should know that the content on a website is the backbone and the pillar of the website on which it stands and relies on. This means that if you have rather weak or plagiarized content, your website will be thrown out of the top listing spots on most of the search engines. You have to check for plagiarism in the content you are about to put out well before you post it on the actual webpage. You can use the aforementioned online tools that check for plagiarism, which are very easy to use and available all over the web! In the next few lines, we would like to name a few of them so that you can check for plagiarism every time you post some new content:

  1. Check for plagiarism by using the online plagiarism checker by small SEO tools!
  2. Check for plagiarism by using the plagiarism test by clicking https://www.duplichecker.com/
  3. Check for plagiarism with the help of plagiarism scanner by search engine reports!

5. Social Signals and Backlinks!

Moving on, here we have another important factor that is considered by the search engine for the purpose of ranking and promoting your website on the top search results. You should know that a thing called backlinks exist, which are rather simple signals that point to the direction of your website. We would like to inform the readers that it is important to know that most of the quality backlinks on your website should be related to the content you are placing. For example, the anchor text feature can will help you get a tremendous amount of traffic, and the more traffic you have, the better the ranking position of your website will get! Gradually and over time, you will become better at anchoring parts of the text and using backlinks and social signals, further cementing the status of your site.

6. Technical SEO and User Experience!

Source: bluecorona.com

Last but not least, you should seriously consider expanding your knowledge and studying the different SEO techniques that can help you in maintaining a good rank on a search engine. More importantly, you should know that the more you make your content user-friendly and the interface understandable and easy to use, the more positive response you will earn. You should know that these factors are very important for you to consider if you are planning to get to the top with speed and efficiency!

Conclusion and Takeaways

In summation, remember that the most important factors include security, optimal speeds, mobile-friendly features, checking for plagiarism, adding quality backlinks, expanding your SEO knowledge, and caring that the users have the best possible experience on your website ! If you are doing well in both of these departments, then you can get to the top quite easily!

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