Oftentimes, the packaging is more than a simple box that is going to guard the product while it is being transferred from point A to point B i.e. from manufacturer to customer. When it comes to a certain type of items that are always a great gift, like candles, a promotional box is often a thing that attracts a customer.
Just think about it. Every time you enter the store, your eyes go straight to those pretty products that are wrapped in that colorful paper. Because of this, every company works hard on building their brand and they use a recognizable logo and slogan.
If you are in the candle-making business and want to enter the market, then the first thing that you have to do is to design the packaging. The great thing is that nowadays, you can create anything you want. Let your imagination run riot and start drawing those designs. However, if you need a little incentive, you can check this to find some sample designs.
Now let us give you some tips that you can use during this process. If you are a perfectionist, take a deep breath before you begin, and try not to be too hard on yourself.
Create a brand
Before you do anything regarding the design of the packaging, you have to carefully consider your brand. Have you already created it and are the customers familiar with your products? If the answer is no, then the very first thing that you have to do is to come up with the identity.
Clearly, firstly, you have to think of the name, but let’s assume that you already have one. The next thing is the logo. Try to think of something that represents your products. If your candles have a smell of flowers why not choose one for the logo? If they smell like fruit or citrus, go in that direction. You see where we are going with this, right?
Try to stand out
Now that you have some essential elements that you are going to put on the packaging, it is time to think about other details. It is of utmost important to stand out. There surely are numerous competitors on the market, and you have to find a way to be distinct.
This is the main reason why there are so many different brand designs on the market. Each company wants to be noticed and the only way to do this is to present their merchandise in an attractive manner, and that is what you should do.
Know your customers
So, what do you have to do in order to outshine the others? Well, first things first, you have to try to get to know your clients. After all, those are the people you want to impress and sell the products to, right? Think about the age of the target market. If you are going to collaborate mostly with older people, then you should probably go with some neutral colors and subtle patterns. On the other hand, if your customers are mostly millennials, then you can go with bold design and interesting elements.
What to include?
Also, assuming that you are just starting your business, why not personalize the promotional boxes a little bit? It is a fact that people want to feel special and appreciated and the best way to achieve that is to add a little personal note. A simple line that describes your products, your passion, or something like “Hope you have a great day”, can go a long way.
There is another thing that you shouldn’t forget, and it is regarding the design of the boxes. When working on the layout of colors and elements, remember to leave room for information. You know that each product has some details printed on the box, and yours is going to be the same. If you skip this step, you risk ending up with a box that is not appealing at all.
Opt for high-quality material
The next thing that we are going to discuss is the box itself i.e. the material that is used. As you know, nowadays, you have multiple options, and the final decision only depends on your personal preference and budget.
Another thing that you need to have in mind is that your box has to protect the item that is inside. As you know, cardboard is most commonly used, but if you want to go one step further, you can opt for personalized tumbler boxes. These are going to give a small preview to the customers and, at the same time, it is going to ensure that there are no damages to the candle.
This aspect of the whole process might not occur to you, but today, many brands are working on implementing recyclable materials into their packaging. Customers are becoming more conscious about this, so it comes as no surprise that all major companies have changed the boxes that carry their products, even the bags. Just think about it – when was the last time that you are given a regular plastic bag in a store?
In order to attract people and create a great reputation, this is definitely something that you should consider doing. Think about the packaging, material, even the paper you use to wrap each item. What’s more, you can encourage people to use boxes for something else, or even return them to you.
How are you going to sell the merchandise?
Even though it might seem odd, this is another thing that you have to consider when creating promotional boxes. Are you going to sell the merchandise in local stores, or are you going to sell them online and ship them all around the country?
If the former one is true, then you should create something that is going to draw the attention of the shoppers, but also something that is easy to stack and handle. On the other hand, if you are going with the latter option, then you need to use some sturdier materials that are going to protect the candle.
To sum up, as you can see there are many things that you have to consider and plan if you want to leave a lasting impression on your clients. Even though we have focused on promotional boxes for candles, most of these tips can be applied to any other kind of merchandise, so you should take some time, and do online research to find some additional practical advice.