How SEO Has Changed in 2020

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SEO exists to make high quality content simple to find online, helping consumers to answer any questions they might have which can then lead to a sale or other beneficial or profitable outcome. Research suggests that SEO is now responsible for around 50% of traffic that websites receive, all because in the modern day consumers are deciding to search for more information on Google and other search engines before they decide to purchase a product or service.

When your website ranks higher for things like keywords or phrases that consumers are regularly searching for, your site should get more visits. This might sound simple, but with each year that passes algorithms delve deeper and increased competition calls for stricter SEO. In the past, you might choose to include a brief set of keywords in page titles or actual body content, watching and waiting so these factors have a huge impact on your search results rank. In the modern day however, the competition between websites is tougher than ever, and the Google algorithm used to rank and present the many hundred millions of web pages is ever more complicated to get your head around.

SEO has changed dramatically in recent years, and 2020 is no exception. There are many new and evolved concepts and ideas that one can utilise to boost an online business into superstardom in no time at all, and it needn’t be so difficult to get started today…

Identification Of Relevant Keywords

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In 2020 consumers know that there are many different options available to them, and they utilise search engines to view these options and uncover the most suitable provider. So, the very first step that you must take if you want to ownyourspace.co.uk then finding the right SEO agency. This involves figuring out exactly which keywords you would like your website to rank for, and to uncover these keywords, you must put yourself in the shoes of your customer and imagine what you might type into the search bar to find your business. The most recent search engine algorithm prefers any keywords that pose an answer to a common question, so it’s a good idea to try and include phrases that begin with what, where, when, who, why or how. This is unlikely to include your brand name or any other information that’s specific to your business, rather focusing on the type of products or service that you offer. Link building is essential!

Placement Of Keywords On The Page

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Rather than simply stuffing content full of keywords, sites and branching out to include keywords in headers, titles and alt tags to ensure they can spread their message as far as possible. The number of keywords that you see on an average site is often extremely high for this reason, and on many occasions you can encounter swathes of repetition as a result. Utilising these keywords as links to other pages on your website will enable search engines to identify the content as relevant, so it’s a win-win scenario. Optimisation is an essential aspect of successful keyword use, so be efficient and get straight to the point.

Implement The BERT Algorithm When Writing Content

Source: searchengineland.com

2019 triggered a huge shift in the Google algorithm when the search engine introduced a concept known as BERT (or bidirectional encoder representations from transformers), which focuses more on natural language whilst also processing different individual yet related words in a typed sentence to seek out the true intention of the initial search. This change is possible due to a huge increase in AI technologies along with voice searches growing in popularity. BERT makes it easier for you to attract a wide variety of consumers to ensure that you can reach as many people as possible, whether they are searching for your product, service or brand, or something much more brief and unspecific. BERT has managed to change natural language processing forever, as the advancements in this area of technology are considerably important.

Using SERP For Reference

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A SERP (or a search engine results page) organises content in a clear and concise manner, with Google creating boundaries and other important features such as something known as rank zero. Rank zero is essentially described as snippets of content in the SERP that can be seen by users even if the website itself doesn’t actually rank high up for the specific search term. As an example, if you were to go online and search for a specific phrase such as, “why do number bees buzz?” You will immediately notice a children’s forum article which directly answers that question, however it is not actually ranking well in the listed results for that specific searching term.

With each year that passes, the technological sector changes and evolves at top speed. Google, the largest known search engine on earth, is beginning to bill themselves as an artificial intelligence (AI) and machine learning (ML) company instead of a simple search company, and this is supporting many advancements that the SEO industry will benefit from. 2020 welcomes a new age of specialist electronics and engineering, with so much time, money, and effort focused on improving and moving forward.

Allowing your business to stay stuck in the past will have a devastating effect on your potential profit margins, as you need to be able to keep up with your competitors and continue to grow and flourish on the modern market. It’s a good idea to keep track of the most popular tech giants by subscribing to any updates, as being the first to know about new devices and programs will help you to stay ahead of the game. Read magazine and news articles, browse forums and blog sites and watch out for any television programs that mention SEO and its importance in modern business, as there are so many sources of information that you can choose to utilise to push your business towards greater success and even more efficient processing too.

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