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Email marketing represents sending a unique commercial content by email. It is sent to users who have approved receiving the provided content. It is a business strategy of retaining and growing your customer base by delivering the essential content using email. Email marketing is one of the most important parts of internet marketing. Its main advantage is that it allows direct communication with the users.

What Is Email Marketing?

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Email provides information about a new product or service. It is also used to publish news related to the specific company, to conduct discussions on a topic of interest, etc. To achieve the positive effect of email marketing, messages need to be sent only to users who wish to receive the information. Spamming should be avoided. Spam is an email that has no direct or indirect relationship with the user. Email marketing, as a marketing strategy, can be used to drive sales, provide customer service and build closer customer relationships.

Today email is the fastest-growing communication medium in the world. Over 30 billion emails are exchanged worldwide on a daily bases. The email has fundamentally changed the way people communicate. It eliminated various barriers to writing and enabled millions of people to engage in dialogue. All that in an easy and fast way. An email is a powerful tool in company marketing. It helps you with analyzing business and creating the image of the company in public. Thanks to its explosive growth, companies can use it to get a pattern of behavior for their users. Therefore, they can better understand their needs. Email is a very effective tool for generating revenue, developing customer relationships and creating a qualitatively different brand compared to competing companies. To find out how to set the new email marketing standards, click here.

The Benefits Of Email Marketing

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Email marketing as a direct marketing tool offers many benefits, such as:

Providing quick response to customer requests.  Email reduces the users’ response time from 6-8 weeks to just 48 hours in most cases. Users have the opportunity to respond immediately by returning an e-mail or clicking the link to a company website to get more information. This is how the company and its users interact.

– Email saves time

Thanks to the use of email marketing, companies have significantly reduced time costs.

– Email strengthens brand position

Regularly sent emails strengthen the position of the company and its products. E-mail creates a two-way relationship with customers. It fosters long-lasting, qualitative relationships. Given that the user has given consent to receive information, company emails are expected to be messages from friends.

– Email is an effective way of bringing visitors to the Website

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HTML links can be inserted into an email, so they quickly direct users to the company’s website. This increases the number of users who register with the Website. The company can then send targeted content to registered users. The results of a mail marketing campaign have easily measured The success of a marketing campaign can be measured by the use of software programs designed to capture user responses.

– Email is widespread

It is the most used aspect of the Internet and is part of the daily activities of many people.

– Email can be customized to the user

When mailing lists are used in synchronization with customer databases, campaigns can be customized to each user. That way, each email contains information related to a given user. Database integration allows you to create user groups that will receive emails appropriate for a common feature. That way, sent emails can be easily selected and directed.

Email Marketing Software

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To be successful in email marketing, you’ll need to use the right software. There are many different email marketing software available today. You will opt for an email marketing provider, depending on your needs. What no one wants, is that the message sent to its subscribers to end up in the spam folder. Therefore, we recommend that you make the right choice when starting your email marketing campaign.

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