Video marketing is one of the hardest hitting, most powerful marketing tactics in today’s fast-paced online world. Videos take a lot less effort to consume than reading the text, they can be a lot more fun and they can spread like wildfire through the internet.
There are two main ways to use videos: To bring in more traffic to your website or to build relationships and credibility with existing visitors.
Using Video Marketing to Bring in New Traffic
Websites like YouTube, DailyMotion, MetaCafe and many more have millions and millions of visitors visiting them every day. A good video can easily get a few hundred thousand visitors, and a great video can even get several million.
In addition to the “going viral” effect, you can also bring in traffic to your website simply by creating videos that people in your industry want to share. For example, if you’re in the weight loss industry and you did a top-notch video on what scientists say about the top 5 diets in the world, it’ll probably get passed around. It’ll be “shared” on Facebook, “tweeted” on Twitter, share on Instagram and reposted on message boards all over the world. Videos spread, whether it’s through viral marketing or individual shares.
Using Video to Improve Brands, Relationships and Sales
Another place where videos can come in handy is in communicating with your existing customers. Using a video allows you to convey a lot more than if you were just using text.
Videos, where you’re actually on camera talking to the audience, can do a lot to build trust. People now actually have a face they can put to the brand. They have someone they can relate to.
When it comes time to decide on which product to buy, they’re much more likely to buy from someone who they feel like they know than someone who they’ve only interacted with over text.
How to Create an Effective Video
The most important part of getting a good video is to get good audio. If you produce a video where the image is a little fuzzy, it won’t kill the video. However, if the audio is fuzzy and people can’t hear what you’re saying, your whole video goes down the drain.
Invest in a good set of microphones. If you’re appearing on camera, consider investing in wireless mics.
Filming the video can be as easy as creating a PowerPoint presentation or using other presentation software to create the video while you do a voiceover. Editing can be done on high-end software like Final Cut Pro or Adobe Premier by a professional editor or using free software like iMovie or Windows Movie Maker. Once you’ve filmed and edited the video, the final step is to launch your video with a kickoff. Send it off to your email list, as well as your Instagram feed and Facebook page. You can get more views on your Instagram videos by buying Instagram views from smmkartdotcom. If you have a blog, post it on there as well.
Are you using videos in your business yet? If not, now might be a good time to look into it. Video marketing is an exciting way to both bring in new traffic, as well as to build a relationship with your existing fans.